UK’s Advertising Standards Authority assessing complaints over Amazon’s next-day delivery claims

The UK’s Advertising Standards Authority (ASA) has confirmed to Post&Parcel that it has received a number of complaints regarding Amazon’s claims for the Prime next-day delivery service and it is currently assessing whether there are grounds for a formal investigation.

An ASA spokesperson told Post&Parcel this morning (19 December) that the authority will decide how to proceed in the next day or so.

A number of UK media outlets – including the BBC – have reported that they received comments from disgruntled Amazon Prime customers.

The BBC said that it had been “inundated” – and it quoted two customers who complained about Amazon “often” missing its next-day delivery target.


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