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The Board of Directors of Swiss Post has approved the company’s new corporate strategy. It is derived from the Federal Council’s strategic objectives for 2010-2013. In the next three years, Swiss Post will focus even more heavily on four areas of activity: communications, logistics, retail finance and public passenger transport.
Swiss Post intends to consolidate its leading position in Switzerland in these four markets. Its strategy abroad provides for gradual, risk-aware growth. This will safeguard the business in Switzerland, the company said.
According to the operator, Swiss Post is to offer its customers first-rate services at fair market prices, and also to provide a high-quality basic service and continue to be an attractive, socially responsible employer in the future.
A statement said: “Swiss Post intends to consolidate its leading market position in Switzerland in these markets and achieve industry-standard returns for each of them. To defend the Swiss market against international competition, Swiss Post operates abroad in a risk-aware manner by focusing its activities mainly on the needs of Swiss customers abroad and providing them with access to the global network.
“With a low financial commitment, Swiss Post will endeavour to increase revenue gradually to a level in the tens of millions over the next three years, equivalent to approximately 15% of anticipated total turnover.
