Asda and Deliveroo have joined forces to deliver on-demand groceries to UK households.
The delivery is launching in 15 stores this month – with Wakefield, Leeds and Manchester among the locations in the first roll-out – and the companies anticipate that the service will be available in 300 Asda stores by the end of this year.
Customers shopping via the Deliveroo app will be able to select from a range of 2,400 products.
Georgie Williams, Director of Grocery, UK&I, at Deliveroo said: “Asda offers great value for money and we’re delighted that Deliveroo customers can shop from a huge range of products, bringing even more choice to families and households across the UK. All delivered to your door in minutes.”
Simon Gregg, Senior Vice President of e-Commerce at Asda, added: “We want to create more opportunities to conveniently shop favourite Asda products and offer the broadest range of delivery options of any grocer, giving customers the flexibility to choose how and when they shop with us. Our partnership with Deliveroo will extend this further, as Asda customers across the UK will soon be able to get products delivered in as little as 30 minutes.”