Walmart plans to expand the reach of its Grocery Delivery membership – Delivery Unlimited – to 1,400 stores later this Autumn.
The programme gives customers the option to pay a yearly $98 fee or a monthly $12.95 fee to receive unlimited Walmart Grocery Delivery orders. Customers will continue to have the option to pay a per-delivery fee, without a membership.
“Grocery Delivery takes convenience to a new level, and our customers love it. With Delivery Unlimited, we’re providing incredible value for our customers and leveraging our unique assets to save them both time and money,” said Janey Whiteside, chief customer officer, Walmart.
The retailer began piloting Delivery Unlimited in four markets – Houston, Miami, Salt Lake City and Tampa – earlier this year. Based on the positive response of customers, Walmart is expanding the program to all 200 metro areas where Grocery Delivery is available. As the company continues to expand its Grocery Delivery service, Delivery Unlimited will expand. The service will be available in more than 1,600 stores and more than 50 percent of the country by the end of the year.
Tom Ward, senior vice president, digital operations, Walmart U.S, said:“We’ve been investing in our online grocery business by quickly expanding our Grocery Pickup and Delivery services. Delivery Unlimited is the next step in that journey.“By pairing our size and scale and these services we’re making Walmart the easiest place for to shop. Combine that with the value we can provide, our customers can’t lose.”